Psyop has dropped a painterly new spot for Smith & Nephews (viewable in HD on Vimeo). Directed by Eben Mears and Mate Steinforth, who’s sharing some styleframes and mo-cap video on his site.
This is probably as dark and edgy as you can get for a company specializing in joint implants. Maybe a smart move on Smith & Nephew’s part? I don’t know. I do know that I still have a soft spot for the traditional ink flow technique. And with Pysop’s trademark transitions and expressive line work, you can’t go wrong. I like how the orange strokes actually serve a purpose to the brand.
This piece also has a very Byroglyphic feel to it that I like, which as far as I know could have been the inspiration for the style. There are also a few moments remind me of the first StreetFighter 4 Trailer.
Credits