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Psyop: Coke Happiness Factory

Is it possible for these guys to do ONE thing that doesn’t amaze the hell out of us?

“Psyop takes an imaginative journey with Wieden & Kennedy inside a Coke machine in “Happiness Factory,” a new spot for the soft drink’s latest campaign, “The Coke Side of Life.” The studio designed and animated the spot which begins airing today. Human created the music.”

psyop_coke.jpg

With two modelers on the team they’ve created trees like the one used with train-tracks which adds a realistic touch. All this is a technique thats been attempted (McDonald’s TVSpot, Aussie only I think), but nothing I’ve seen is on such grand scale as this.

Enjoy. I’d love to see a making-of video.

Credits

Posted on 28 June 2006 by Onur Aksoy
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48 Comments »

Comment by david lewandowski
2006-06-28 20:09:02

Jesus god that is gorgeous and amazingly fluid. applause here.

 
Comment by Steve
2006-06-28 20:16:52

holy shit

 
Comment by Onur Aksoy
2006-06-28 20:23:52

Take a look at the characters gold tooth as the bottle cap goes on!!! :O

 
Comment by Mano
2006-06-28 21:08:28

Ufff amazing! they are the best

 
Comment by Steve
2006-06-28 21:37:48

It’s like a pixar movie, but with style.

 
Comment by hd
2006-06-28 22:28:33

i wonder if mass market had anything to do with this piece. overall outstanding!

 
Comment by two.oh
2006-06-28 22:51:42

In all honesty, I would really like to see Psyop do a feature sometime down the road, that gets distributed internationally like any other feature film –sort of like Pixar, except they can make commercials to create an internal budget.

 
Comment by iamsteve
2006-06-29 02:44:35

thats it i quit!

 
Comment by THA - DON
2006-06-29 03:50:08

interesting… cool, and well, simply flawless…
big pum-pum to psyop. dont phase me, they aint normal so they dont count

 
Comment by danchez
2006-06-29 04:50:55

2 modelers? how long does it take? half a year?

 
Comment by iamsteve
2006-06-29 07:32:10

your right THA - DON,

wierdo’s!

 
Comment by pxldoc
2006-06-29 08:42:00

geuss it wasnt that hard to follow up the mtv hd piece after all… great stuff here!

 
Comment by FemaleWizard
2006-06-29 12:34:10

who’s portrait is that on the coin?

 
Comment by mark
2006-06-29 13:36:12

“who’s portrait is that on the coin?”

Might be one of the agencies super-ego freaks!

Nice Spot!

 
Comment by brandj
2006-06-29 13:48:26

Nice endtag.

 
Comment by LittleRedRobot
2006-06-29 13:50:41

Wow! How many people took how long to make that? Very original character designs and writing. Looks like I should just give up… :)_

 
Comment by bslaybaugh
2006-06-29 14:06:56

Yet another goal to strive towards. Well done.

 
Comment by alba
2006-06-29 14:38:55

beautiful work. i think these will start appearing in cinemas as well.

 
Comment by Pocky
2006-06-29 15:21:07

Absolutely amazing! I love it.

 
Comment by rezatron
2006-06-29 16:12:38

!

 
Comment by david lewandowski
2006-06-29 16:16:47

Despairow we’d love to see your site, why isn’t your link working? The google cache has a link to TLL at the bottom, do you know those guys?

This is all XSI correct?

 
Comment by brandj
2006-06-29 16:18:29

Wow. That is a nice schedule to have…
Time well spent! The spot looks fantastic.

 
Comment by atum
2006-06-29 16:22:00

mmmhmm. that’s right. uh-huh. oh no!

 
Comment by Ratbaggy
2006-06-29 19:51:22

indeed. amazing spot.

more props to Psyop.

 
Comment by LittleRedRobot
2006-06-29 19:55:57

Here is the run down of the people involved (from boards mag)….

http://www.boardsmag.com/screeningroom/commercials/3035/

 
Comment by hd
2006-06-29 22:29:38

i knew there had to been a big crew to do that piece.. lots of rigging, lighting, shading, and of course animation.

17 3d artist. now thats a good size crew. not that matters the least bit…. they simply did an awesome job. :D

 
Comment by AndrewH
2006-06-29 23:32:58

i was a lucky boy and got to see the spots back in Istanbul, and i am still in awe.

awesome visuals, great music

 
Comment by danchez
2006-06-30 05:34:53

matte painting by dylan cole.. now i get it:) i love this guy:)

 
Comment by oeuf
2006-06-30 09:51:32

Not XSi, Maya. XSI was sprinkled here and there, but not enough to mention. Also heard most animators were ex- Blue sky peeps.

Always great stuff coming from the Psyop camp.

 
Comment by KingCookie
2006-06-30 10:45:37

Amazing work Josh and the whole team, simply amazing. Better than many features out there.

 
Comment by TommyD
2006-06-30 10:47:37

I had the pleasure of working with Psyop on this and they were magnificent. You should have seen the curve balls we threw at them. They rock.

 
Comment by Felipe
2006-06-30 13:51:52

[openning window]

[wind]

ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

[boof!]

 
Comment by Despairow
2006-06-30 19:36:08

Thanks KingCookie, everyone appreciates the response we’ve been getting from this spot. It was the most talented team of people I’ve had the pleasure to work with, hands down. It should be playing in theatres before movies by now, so look out for it there!

 
Comment by Eglobe1
2006-06-30 23:28:41

What a nice animated advertisement.

 
Comment by Steve
2006-07-01 01:12:11

What are the little furball guys doing? Are they carbonating the drink or just giving it the love that is in every bottle?

 
Comment by Caroline
2006-07-01 13:30:12

I like the commercial but compared to the other big ones out there it’s nothing exceptional. In terms of animation i’ve seen lot more impressive stuff. Look at axis’ “codehunters”.

I think the characters are way too repetitive in this coke spot, all of the characters in their related species look just the same, there seems to be no variation. Just look at the end in the crowd, all of them are these same construction-workers characters just cloned. Therefore it seems too synthetic. And in general the commercial is too linear imho and trying to be silly as if it’s targeting kids/ teenagers. And they should know that coke is a stupid corporation.

Drink water

 
Comment by Steve
2006-07-01 18:40:40

Eh, I think that would be greatly overanalyzing it. I only watched it 3 or 4 times and didn’t really notice any of what you are talking about. The average person might see it one or 2 times total and certainly wouldnt be scrutinizing it so much.

 
Comment by Ryan
2006-07-02 14:24:20

Awe-inspiring; and it makes me wish that coke machines still handed out glass bottles!

 
Comment by THAILANDIA
2006-07-02 19:37:13

nice…

 
Comment by Eric Frenchman
2006-07-02 22:41:02

I really like it - nice to see what happens when you drop a coin in the machine. Plus the jingle is nice.

PardonMyFrench,

Eric

 
Comment by bob
2006-07-03 18:06:30

its amazing, we are not alone in space!
check this short did by french student in 2002, not the same budjet but same idea.

http://laurent.clermont.free.fr/video/inser_coins_320_240.mov

 
Comment by Cenie
2006-07-04 05:06:27

Wieden+Kennedy/Amsterdam rocks! They know how to launch a campaign and how to bring in people to work with them on projects that kick ass.

 
Comment by Lisa
2006-07-19 20:23:27

I think it’s overall a pretty good ad, but I hate that they had to kill the snowmen in order to frost the bottle! Poor Snowmen! I died a little inside seeing that.

 
Comment by Shaggy
2007-01-02 06:17:36

MANNN I LIKED IT….don’t get any ideas, i drink my Coke responsibly! haha the Snowman gets OWNED!!! Wouldn’t you know it this is a perfect text for HSC…Nice one Guys!!!

 
Comment by Buck
2007-01-24 21:59:10

Great! Best Coke commercial ever

 
Comment by zscgdwwzkj
2007-01-31 15:12:54
 
Comment by ann86
2007-02-02 07:38:45

Wonderful commercial! Does anybody know the name of the guy who drops the coin and takes the bottle??

 
Comment by babboxy
2007-03-27 11:11:40
 

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