Psyop: Coke
Psyop recently finished up a couple quirky spots for Coke. "Cloud" is a blend of stop-motion and cel animation that has a retro feel to it. The simplicity of the forms (both drawn and sculpted), the characters’ expressions and even the sound design remind me of the classic La Linea cartoons. Bringing that aesthetic into the third dimension (via clay) is interesting, but this spot feels a little flat to me (no pun intended).
I’m a bigger fan of "Dog," which feels decidedly more Psyop-ish than "Cloud." The only thing that initially turned me off about this spot was its opening fart joke. But it turns out the dog’s gaseous tendencies figure prominently into the narrative arc.
The dog is literally bursting with character. From his wildly waving hair to his hilariously menacing teeth, he owns this spot from beginning to end. The "yes" and "no" particle system-like graphics are an excellent touch, as well; they comically externalize the dog’s inward state while adding visual interest. Very nicely done.
Watch Cloud | Watch Dog
Posted on 18 April 2006 by justin
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on Tuesday, April 18th, 2006 at 8:57 am.
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